2015 Milan EXPO China Pavalion Multimedia Exhibition Design
A large scale multimedia installation design integrates architecture and exhibition with a gamification of visiting experience.
a project at Tsinghua University, as chief designer in new media design
Tsinghua University design team won the design competition for China Pavilion in Milan EXPO 2015. As a core team member, I designed a large scale multimedia installation called "The Field of Hope" which combines timeline based 1st person perspective with scenery based 3rd person perspective along the visitor flow.
"The Field of Hope" uses a matrix of over 30,000 artificial plants with LED tips to address the EXPO's theme - agriculture. From outside, it expands all the way into the pavilion with a uniformed height on the top below the eye level that allows visitors to see through the pavilion from outside. The visitor flow is along a slop descending gradually in the field. While moving forward, the relative height changes gives the visitors a feeling that the plants
are growing from spring to fall. Along this path, over 13 themed exhibition stands are naturally integrated in the field according to the season each stand is relevant to.
Emerged inside the field, visitor can see the tip of each plant is blinking with colourful light, but can not perceive any images. In the end of the ground level exhibition, there is a ramp lead visitors to a panorama platform on the 2nd floor, where, visitors can review the “Field of Hope” from above. At this moment, those blink LED tips form a low-res but large scale of image displaying the landscape of China. And the visitors can also see followers in the field who do not yet know that they are viewed as part of large image.
