Microsoft Beijing Innovation Center
A narrative and symbolic approach to showcase the enterprise's history present and the future.
Microsoft (China) sets up a 2000 square meters space at its west campus in Beijing as an innovation center, which is fully equipped with media technologies to exhibit the company's history, present and the future, in the meanwhile, the space could also be transformed to be an working space for collaborations. Our design team won the concept design competition using "light" as an metaphorical elements that can lead the visitors through the space and tell the stories interactively.
For example: “The Window” is at the beginning of the tour. A new Microsoft logo forms a window and virtual sunshine flashes back to historical milestone events. “X-Ray” is a three moving screens “scanning” the real exhibition space with Microsoft devices and augments virtual characters who uses the devices and services in their daily lives. “Light House” is a elevator like 360 viewing room, it virtually lift visitors in a imaginary light house, and tell difference stories at different levels.
